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Beautifully Simple Product Package – David Berube's Blog

Beautifully Simple Product Package

simple_human

I snapped this photo with my iPhone while in Bed Bath & Beyond tonight. Most of the packaging for their products are simplistic and attractive.

One thing I don’t like, is the UM in their logo:

simple_human

Why did they connect the U and the M? No other letters are even that close together.

It’s minor, since the eye probably skips right over it without even noticing that the two letters touch.